If you saw a dude walking down the street in a blue trucker hat emblazoned with the words “Neighborhood Doughboy” in old English font, you might not immediately think they’re repping a local weed brand. Likewise, a black tee that says, “Hot boxing, bong ripping, blunt rolling metal heads” certainly hints at a variety of recreational hobbies. But again, it doesn’t scream “brand.”
However, it might start a conversation. And that’s where branded apparel for cannabis companies really shines.