High fashion? Cannabis brands expanding their reach with apparel

 

If you saw a dude walking down the street in a blue trucker hat emblazoned with the words “Neighborhood Doughboy” in old English font, you might not immediately think they’re repping a local weed brand. Likewise, a black tee that says, “Hot boxing, bong ripping, blunt rolling metal heads” certainly hints at a variety of recreational hobbies. But again, it doesn’t scream “brand.” 

However, it might start a conversation. And that’s where branded apparel for cannabis companies really shines. 

Read the rest at MJBI. 

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